The key differentiator for the .mobi domain is the mobile user experience. This is driven by dotMobi Switch On!™ Guides. The guides contain a mixture of mandatory and recommended best practices for developing mobile content and services.

The Web Developers Guide is the first in the series of Switch On! Guides to be published by dotMobi. It is based on the work of leading mobile companies as well as participation in the W3C Mobile Web Initiative. dotMobi is committed to developing Switch On! Guides based on open standards with a focus on predictable user experience and interoperability.

The Guides cover a variety of Internet and domain-related issues and will be published on our web site as they become available.